ASEA HOLIDAY GIFT GUIDE
The ASEA Holiday Gift Guide was created as a way to cultivate the high-end aesthetic of the brand, and to drive company revenue goals. Merchandise was curated with an eye toward faithful customers who love ASEA products, and want more ways to promote the brand.
The striking, opening images of the publication feature the ASEA monogram and logo painstakingly recreated with seasonal greenery. With a photography-driven approach, branded merchandise was styled in beautiful, high-end environments. Festive props were used to subtly infuse the publication with just a “hint of holiday.”
ROLE: Art Direction, Design
Kyle Harris: Creative Direction
Erica Morgan: Photography
Marlue Perkins: Photo Styling