asea velocity 2015 branding + event signage

“Velocity” was the theme for ASEA’s fifth annual international convention, signifying a company on the move. It would also be a celebration of the company’s fifth year in business, as well as a tribute to retiring company founder, Verdis Norton.

The common thread between these seemingly disparate requirements was discovered and distilled down into a simple yet dynamic “V” symbol. The logo was juxtaposed with abstract motion blur photography, a customizable triangle pattern, and an energetic color scheme. This lively, fluid brand was applied to hundreds of pieces of signage and a variety of printed materials. 

CLIENT: ASEA

ROLE: Art Direction, Design

ADDITIONAL CREDITS
Kyle Harris: Creative Direction, Design
Steve Richardson: Design
Kalee Greenlaw: Design

 


Convention-2015_06a.jpg
Convention-2015_06b.jpg
Convention-2015_07.jpg
Convention-2015_10a.jpg
Convention-2015_10c.jpg
Convention-2015_14a.jpg
Convention-2015_14b.jpg
Convention-2015_14c.jpg