asea velocity 2015 branding + event signage
“Velocity” was the theme for ASEA’s fifth annual international convention, signifying a company on the move. It would also be a celebration of the company’s fifth year in business, as well as a tribute to retiring company founder, Verdis Norton.
The common thread between these seemingly disparate requirements was discovered and distilled down into a simple yet dynamic “V” symbol. The logo was juxtaposed with abstract motion blur photography, a customizable triangle pattern, and an energetic color scheme. This lively, fluid brand was applied to hundreds of pieces of signage and a variety of printed materials.
ROLE: Art Direction, Design
Kyle Harris: Creative Direction, Design
Steve Richardson: Design
Kalee Greenlaw: Design