asea Welcome Kit + Collateral
With the inspiration of a hardbound book, the ASEA Welcome Kit features a number of subtle specialty finishes and features that give it a refined, minimalist look and feel. The box features silver foil on the cover, a Spot UV pattern on the body, a Pantone matched pull ribbon, and large expanses of silky spot blue.
Opening the box reveals product samples, a custom USB drive, and an assortment of printed materials detailing core company products and opportunity. Building upon the clean aesthetic of the kit box, the booklets tell the story of a modern, healthy lifestyle through custom lifestyle photography and open page layouts.
ROLE: Art Direction, Design
Kyle Harris: Creative Direction, Design
Steve Richardson: Design
Jed Colledge: Photography
Erica Morgan: Photography