cell performance
ASEA Cell Performance is a line of on-the-go dietary supplements targeting energy, mind, mood, and beauty. Content for each product in the line was developed to be eye-catching, educational, and highly shareable across all communication channels, including the corporate website, mobile app, email, social media, and print collateral.
CLIENT: ASEA
SCOPE OF WORK
Creative Direction
Art Direction
Design
ADDITIONAL CREDITS
Design: Erin Thomas, Steve Richardson, Riley Giles, Junko Barker
Photography: Erica Morgan, Kirby Bolick, Weston Hall
Videography: Katie Bennett
Motion Graphics: John Jensen
Packaging
ASEA Cell Performance was developed in harmony with brand guidelines while establishing a unique identity for the new product family. The outer carton utilizes a flood of matte black and a spot UV hexagon pattern. The carton flap and stick packs incorporate strong color cues to distinguish each product. Packaging was awarded an American Graphic Design Award by Graphic Design USA.