MACGUFFIN GOODS BRAND IDENTITY
MacGuffin Goods was launched to create exceptionally designed pop culture and nostalgia-inspired collectibles. The branding channels a clean, simple visual aesthetic while invoking the past, including vintage letterforms and sign painting. Products include enamel pins, apparel, stickers, patches, and prints. Day-to-day operations include designing all the products and packaging, product photography, managing online stores, and promoting via social media.
SCOPE OF WORK
Creative Direction
Logo Design
Typography
Color Palette
Illustration
Photography
Content Creation