ASEA 2023 GLOBAL CONVENTION
ASEA’s annual global convention is a celebration that brings together corporate leaders and sales associates from all around the globe. After developing and pitching the concept for approval, hundreds of assets were created over a year-long campaign, including promotional communications, social media content, environmental graphics, presentation templates, and branded merchandise.
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Creative Direction
Design -
Design: Erin Thomas, Steve Richardson, Riley Giles, Junko Barker
Photography: Erica Morgan
Motion Graphics: John Jensen
CLIENT: ASEA
BRAND ELEMENTS
To bring to life the event theme “We power potential,” simple circle and lines that start as individual elements also come together—building dynamic bonds, pathways, shapes, and patterns. An electric blue color palette nods to the ASEA brand legacy and is accented with pops of purple, lime green, and light blue for a fresh touch.
environmental graphics
“Dave Barton is a talented and strategic creative director who brings out the best ideas and contributions of those around him. Whether it’s design, photography, video, events, packaging, or merchandise, he is passionate about his work and bringing together all of the individual elements to create an overall feeling and experience.”
–Robb Bruce, ASEA Marketing Services Director
merchandise
VIDEO + motion
