korny guys kettle korn

THE BRIEF: Korny Guys Kettle Korn makes gourmet popcorn the old fashioned way—hand popped in small batches. A true artisan, owner Craig Barton has popped thousands of batches of popcorn over the years at the Downtown Salt Lake Farmer’s Market, and has perfected his sweet and salty recipe. However, their wordmark was difficult to read, and did not reflect the high quality product.

THE SOLUTION: Leaning into the retro goofiness of the Korny Guys name, we created a mascot that is friendly, trustworthy, and a little old fashioned. Since owner Craig Barton is the face of the business and hand pops nearly every batch, the stylized illustration bears his likeness. We also created a secondary anthropomorphic popcorn tub and playful typographic elements to round out the visual system.