SHEPHERD GROWN
THE BRIEF: Shepherd Grown is a family-run regenerative ranch based in rural Utah. These hard-working growers and makers needed an adaptable logo system that could represent the wide array of goods and services they offer.
THE SOLUTION: We created a brand that wears its blue collar roots like a literal badge of honor, accented by earthy colors and time-worn typography. We also developed an icon set for their full range of farm fresh meats and home grown produce.
CLIENT: Janae Shepherd
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Creative Direction
Logo Design
Typography
Color Palette
Graphic Elements
Branded Merchandise
“We came in to this process thinking we knew what we wanted in our brand, but Dave guided us to dig deeper and find what really mattered to us. He took the time to get to know us and identify the message that would best represent our hardworking family and resonate with our customers. We are proud of our branding and feel it reflects our values.”
–Janae Shepherd, Owner
