thrive wellness branding + Collateral

Like the beat of a healthy heart, the Thrive Wellness Program encourages an active corporate lifestyle. The bold, white letterforms stand out over energetic orange, while also evoking the imperfect look of a vintage screen print. The textured style of the wordmark carries over into the icons, apparel, and other promotional materials—many of which feature hand-drawn illustrations.

CLIENT: ASEA

ROLE: Art Direction, Design, Illustration

ADDITIONAL CREDITS
Kyle Harris: Creative Direction


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