cell performance
ASEA Cell Performance is a line of on-the-go dietary supplements targeting energy, mind, mood, and beauty. Content for each product in the line was developed to be eye-catching, educational, and highly shareable across all communication channels, including the corporate website, mobile app, email, social media, and print collateral.
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Creative Direction
Art Direction
Packaging
Design -
Design: Erin Thomas, Steve Richardson, Riley Giles, Junko Barker
Photography: Erica Morgan, Kirby Bolick, Weston Hall
Videography: Katie Bennett
Motion Graphics: John Jensen
CLIENT: ASEA
Packaging
ASEA Cell Performance was developed in harmony with brand guidelines while establishing a unique identity for the new product family. The outer carton utilizes a flood of matte black and a spot UV hexagon pattern. The carton flap and stick packs incorporate strong color cues to distinguish each product. Packaging was awarded an American Graphic Design Award by Graphic Design USA.
Redox Radiance
Redox Energy
“Photo shoots with Dave are the best! Whether it’s a simple studio product shot or an elaborate location lifestyle shoot, he directs clearly with precision and detail. With his art direction I can walk on set fully prepared with the creative vision and a plan for success.”
–Erica Morgan, Photographer
Redox Mind
Redox mood
