Redox Clay Mask
As part of the product development and launch we identified the product story of combining the age-old power of the earth’s volcanic clay with the company’s unique and innovative redox signaling technology. A new, lighter shade of blue was introduced to the brand palette to give the product a feeling of clean, natural beauty, and to visually connect it to other products in the Redox line.
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Creative Direction
Art Direction
Packaging
Design -
Design: Erin Thomas, Steve Richardson, Riley Giles, Junko Barker
Photography: Erica Morgan
Videography: Katie Bennett
Motion Graphics: John Jensen
CLIENT: ASEA